Missed-call ROI calculator

How much are missed calls costing you?

Drag the sliders. Ballpark numbers are fine. Most contractors are shocked.

Calls your business gets per week40 calls / week

% of calls you miss25%

Nights, weekends, on a job — if nobody answers, it counts.

% of calls that would convert to a job40%

How often does a real phone call turn into a paid job?

Average job value$500

You're losing

$104,000 /year

from 520 missed calls that never became jobs.

Missed calls / year520

Calls we recover (AI textback, ~35%)182

New jobs booked73

Recovered revenue / year$36,500

Recovered revenue / month$3,042

And that's just the AI textback. Your new website brings in more calls on top of this, automated reviews make those calls convert better, and lead followup keeps leads from going cold. The website is the bigger lever — we'll walk through those numbers on the call.

Runlit is $257/mo all-in ($3,084/yr) — website, AI textback, reviews, and followup.

Book a free 15-min call

Estimates use industry benchmarks: AI textback typically recovers ~30–40% of missed calls. This calculator only models one of the levers (textback) — your new website and automated reviews drive additional volume and conversion. We'll walk through your real numbers on the call.