Missed-call ROI · calculator
The math nobody
wants to do.
Most contractors don't realize how much they're losing every week to a phone that goes to voicemail. Here's the napkin math. Slide it for your business.
YOUR BUSINESS
10/wk
$400
25%
30%
MODELED · CALLS, JOB VALUE AND REPLY RATE ARE ASSUMPTIONS YOU SET
REPLY RATE · NO PUBLISHED BENCHMARK EXISTS, SO WE DON'T CITE ONE
25% CLOSE RATE · SERVICETITAN 2022: SHOPS UNDER 5 TECHS BOOK 24%
MODELED RECOVERY · PER MONTH
$1,200
≈ $14,400 / YEAR · 24.5× ROI ON $49/MO
MISSED / MONTH
40
calls
REPLIED
12
convos
NEW JOBS
3
booked
RUNLIT COST
$49/mo
SCENARIO 01
30% REPLY RATE · ASSUMED
Cautious
3 of every 10 missed callers reply to the text.
The slider's starting point. A deliberately low guess.
SCENARIO 02
45% REPLY RATE · ASSUMED
Middle
4 or 5 of every 10 reply.
A guess, not a benchmark. Nobody publishes a credible one.
SCENARIO 03
60% REPLY RATE · ASSUMED
Strong
6 of every 10 reply.
Also a guess. Our own measured rate goes here once real shops are live.